Formulated with Rice Tien Protein, clinically proven to increase hair volume and improve appearance of natural shine in just five washes. Rice Protein has been shown to increase hair volume by 20% after 5 washes* based on TRI-K Rice Tein NPNF study after 5 washes. Gives you a nourishing cleanse to encourage overall hair length & density. Boosts shine in dull, dry hair. Free of parabens, phthalates, silicones, sulfates, & artificial fragrance.